While many hotels operate solely for financial gain, those with a well-defined Purpose enjoy many important benefits. Having a clear Purpose inspires and motivates your team, enhances your brand reputation, creates a culture of innovation, and builds resilience. Purposeful hotels tend to outperform their peers in terms of business performance, as guests gravitate towards hotels that align with their values.
Whether you have a hotel or business, knowing your Purpose with the help of this handbook is the key to your future success.
But don’t just take our word for it, listen to what our clients have to say.
The Sustainable Hotel Handbooks have been successfully used by:
RENATO BOTTE, OWNER OF LOCANDA MISTRAL (PIEDMONT/ITALY)
LILIAN ROTEN, FOUNDER OF DESIGN JOURNEY AND HOTEL DE LONDRES IN BRIG (SWITZERLAND)
LUISE WEINERT, BACHELOR'S STUDENT AT FHGR CHUR (CHUR/SWITZERLAND)
The Sustainable Hotel Handbooks are very user-friendly and therefore perfect for entrepreneurs looking to facilitate their entry into sustainable tourism development. I view it as a well-structured, comprehensive, and visually-appealing guide.
Particularly valuable are the numerous practical tips, concrete action steps, and expert interviews. This adds an additional layer of depth to the information and facilitates direct applicability.
HEIDRUN STOISER, LEAD GREEN EXPERIENCES AT PIZ (MONTAFON / AUSTRIA)
"Sustainability" was not tangible for me - it was always distant, and I didn't know how to efficiently implement sustainability into my hotel. The Sustainable Hotel opened up a new world for me, and with each handbook, I understood more about what I can successfully implement step-by-step and what truly makes a difference. Because it's of no use to talk about Mount Everest if you can't manage to climb the first hill.
"Sustainability" was not tangible for me - it was always distant, and I didn't know how to efficiently implement sustainability into my hotel. Just by reading the introduction to the handbook collection, which provides a clear definition (What is sustainability? What is a sustainable hotel? What does it mean for me?) and a clear breakdown of sustainability areas, sustainability became tangible.
I am a technician, a practitioner, and this clear division has helped me immensely. It opened up a new world for me, and with each handbook, I understood more about what I can successfully implement step-by-step and what truly makes a difference. Because it's of no use to talk about Mount Everest if you can't manage to climb the first hill.
RENATO BOTTE, OWNER OF LOCANDA MISTRAL (PIEDMONT/ITALY)
The Sustainable Hotel Handbook - Collection is an exceptional and timely resource to help hotels align their business goals with a triple bottom line that supports people, purpose, and most importantly, the planet.
Each beautifully-designed guide in the collection is jam-packed with helpful educational info, visual references, and relevant prompts to help you develop a more sustainable business model step-by-step.
With the environmental challenges we face, this responsible approach to doing business is now non-negotiable, and I’m encouraged to see such a valuable and innovative resource and service being offered to the hotel industry by MAp Boutique Consultancy. Investing in these guides and implementing the recommended systems and practices will not only differentiate your hotel business, but enable it to thrive, too.
MICH BONDESIO, AUTHOR, COACH & BUSINESS CONSULTANT, CREATING CADENCE (UNITED KINGDOM)
The Planet handbook (by the way, my personal favorite) provides easily-understandable yet practical steps to save energy and water in general. The handbook helped me shape communication with our guests to motivate them to minimise their personal ecological footprint. The "Waste Action Plan" in the handbook helped me adapt our culinary offerings to minimise overall waste (food, packaging, plastics).
In terms of sustainability, the hotel industry faced a significant challenge, particularly in the areas of energy and water consumption. Hotels often consume large amounts of energy for lighting, heating, cooling, and operating facilities like swimming pools and spas. This leads to substantial greenhouse gas emissions, contributing to climate change.
One personally significant ethical concern that also affected our hotel group was waste management. It was painful to observe how much waste a hotel generates, from packaging to food. No matter how well-designed it is, a buffet will always result in a certain amount of food waste.
The Planet handbook (by the way, my personal favorite) provides easily-understandable yet practical steps to save energy and water in general. The handbook encouraged me to seek technological support in South Tyrol, so I reached out to myGekko, a company from Bruneck that optimizes energy consumption using AI and other technologies.
The handbook also helped me shape communication with our guests to motivate them to minimise their personal ecological footprint. Saving a towel when washing or understanding that the sauna starts two hours later can have a significant impact when thousands of guests visit every month.
The "Waste Action Plan" in the handbook helped me adapt our culinary offerings to minimise overall waste (food, packaging, plastics). We eliminated the bi-weekly evening buffets in the hotels, and the breakfast buffet now only includes products that can be cleverly reused. All hot dishes are now prepared à la minute. Although we are not completely "zero waste" yet, as some adjustments are still needed in South Tyrol, we are definitely on the right path.
In conclusion, I must honestly say that we do not yet have the means to measure our ecological footprint or exact savings accurately. However, when it comes to electricity and water, simply looking at the bills shows an average savings of about 12% compared to the previous year. The almost daily trips to the recycling center have now been reduced to just two times per week. Overall, some noticeable changes have already occurred with open eyes. But most importantly, since the introduction of The Sustainable Hotel Handbook, I am proud of the willingness of our staff and guests to drive sustainability forward and to realise that each individual can make a difference.
THOMAS KERSCHBAUMER, HEAD OF BUSINESS UNIT HOTEL & GASTRO, SENFTER HOLDING (SOUTH TYROL/ITALY)
Defining our own purpose, our own identity, is a challenge, but it makes our story tangible, credible, simplifies many things, and helps us use financial and personal resources wisely and purposefully. The Purpose handbook helps us tackle this challenge step-by-step, and starting with our own motivation is powerful.
I consider the ability to shape our environment and tell a story as a special gift. Especially in the hospitality industry, we must harness it. Defining our own purpose, our own identity, is a challenge, but it makes our story tangible, credible, simplifies many things, and helps us use financial and personal resources wisely and purposefully.
The Purpose handbook helps us tackle this challenge step-by-step, and starting with our own motivation is powerful. Purpose, a guiding principle that directs our decisions and actions throughout the entire customer journey.
LILIAN ROTEN, FOUNDER OF DESIGN JOURNEY AND HOTEL DE LONDRES IN BRIG (SWITZERLAND)
What I particularly appreciated was the way the content was presented. The diversity of formats, including checklists, interviews, and success stories, made the content very accessible and engaging. The visual design of the handbook, featuring images and quotes, also contributed to my enjoyment of reading it. Overall, I can wholeheartedly recommend The Sustainable Hotel Handbook: People.
Unfortunately, the available literature on sustainability in the hotel industry was quite limited, but I was happy to find that The Sustainable Hotel Handbook: People proved to be a highly-valuable resource.
The handbook lists the various hotel stakeholder groups separately and provides deep insights into each one. Additionally, it elucidates the needs of these stakeholders and how hotels can fulfill them in a sustainable manner. Furthermore, I was able to learn more about the subject through Tatjana's success story and interview, gaining intriguing insights.
What I particularly appreciated was the way the content was presented. The diversity of formats, including checklists, interviews, and success stories, made the content very accessible and engaging. The visual design of the handbook, featuring images and quotes, also contributed to my enjoyment of reading it. Overall, I can wholeheartedly recommend The Sustainable Hotel Handbook: People. It not only provides a comprehensive approach to the topic of social sustainability in the hotel industry but also serves as a helpful resource for students like me who are exploring this subject.
LUISE WEINERT, BACHELOR'S STUDENT AT FHGR CHUR (CHUR/SWITZERLAND)
The Sustainable Hotel platform stands as an indispensable ally in our professional toolkit at Sainha, thanks to its rich library of insightful and actionable guides, and handbooks.
Whether it is about minimizing carbon footprint or waste, embracing circular economy principles, or optimizing supply chains for sustainability, The Sustainable Hotel unravels the intricate complexities in a refreshingly simple manner.
JEREMY TRAN, FOUNDER OF SAINHA
With the help of guidance and exercises, get to the heart of what your Purpose is so you can share it with the world.
Through clear action steps, we’ll guide you in implementing your Purpose into each and every area of your hotel now.
Whether you’ve got a full team or you’re doing it yourself, get the tools and resources you need to execute on your Purpose.
We highlight learnings, tips and recommendations from hoteliers driven by Purpose, and spotlight purposeful hotels and businesses.
Once you’ve defined your Purpose, we’ll help you to shape your sustainability strategy and prioritise what measures you take first.
Take advantage of the unique and powerful benefits only Purpose-driven hotels and businesses have.
The Sustainable Hotel Handbook: Purpose features insights and guidance from some of the brightest minds shaping the future of hospitality.
As a B Corp-certified company, we encourage you to buy the digital handbook, which comes in a PDF file with various versions for easy handling and sharing with your team. As a special bonus, you will also receive the Introduction PDF free of cost!
After payment, you can access your digital product (PDF file) immediately in your private and secured Community member area for easy, life-long access and download.
If you choose this option, we will organise the printing with our trusted and sustainable printing partners.
Click the purchase button above and you’ll be taken to a secure checkout page.
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The Sustainable Hotel Handbook: Purpose was crafted specifically with hoteliers in mind. As seasoned hotel consultants, we know better than anyone that boutique hotels have limited time, budget and resources compared to bigger hotels and chain hotels.
Therefore, The Sustainable Hotel Handbook: Purpose really focuses on everything boutique hoteliers need to make a purposeful hotel, with practical steps that are realistic, without being too time-intensive.
Yes! The Sustainable Hotel Handbook: Purpose is perfect for hoteliers who already have a hotel and are looking to inject more Purpose into it. We present activities and steps you can implement into your existing operations to increase your hotel’s purposeful impact, step-by-step.
All recommendations and action steps presented in The Sustainable Hotel Handbook: Purpose apply to new hotels too, not just existing ones.
We say: absolutely! There is no resource out there jam-packed with as much value for hoteliers looking to create purposeful hotels. Plus, with all the sustainability recommendations outlined in The Sustainable Hotel Handbook: Purpose, you will attract more guests. So it will pay off – literally!
If you are interested in purchasing a digital version for CHF 148, simply click the "Add to Cart" button and follow the easy steps to guide you through the purchasing process.
If you wish to receive a physical printed copy, please contact us directly to inquire about pricing.
Purpose is the reason your hotel or business exists – its overall WHY. It is the derived meaning that comes when you know that you created something that you believe matters – to yourself, to others, to society.
Be aware, Purpose does not entail earning a Profit. It must go above and beyond making money and be broad, humanistic and socially-engaged, linking your hotel or business to a greater good. It needs to inspire not only you but also your People, to do what you do together – and do it with passion!
And when we talk of inspiring, we mean inspiring action. Why? Because Purpose is not a noun, it’s a verb. It dictates how you work, how you engage and how you serve others every single day. It is something you live.
There is a process for getting to the heart of what your Purpose is, building it into your company, and opening it up into the world. We start by identifying what your personal Purpose is (as the hotelier, owner, CEO, etc.), and then translate it into the Purpose of your business in the form of a Purpose statement.
We walk you through the exact process for finding your Purpose in The Sustainable Hotel Handbook: Purpose. We even go one step further by outlining how you can effectively embed and activate your Purpose into your business.
Nice to meet you!
MAp is a B Corp-certified boutique hotel consultancy that empowers independent and boutique hoteliers, hospitality brands and investors in creating unique, innovative and sustainable hotels built for the future. Based in Zurich and woman-owned, the MAp team provides hotel concept development, hotel branding, hotel marketing and hotel sustainability services to award-winning clients worldwide. Through its focus on people and purpose, its innovative approach and bespoke solutions, MAp makes hotels, businesses and brands matter.
Create a thriving hotel business and learn more about holistic hotel sustainability with our practical handbooks, tools and resources. Let’s get started on the road to a more hospitable and purposeful Planet – together!
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